2014 Agenda

Thursday, October 9, 2014

Chicago Architecture Foundation Boat Tour 5:30pm-7:00pm
Led by Geoffrey Baer, WTTW (subject to filming schedule)
Land Up Dinner 7:30pm
Terzo Piano
159 E Monroe St
Chicago, IL 60601

Friday, October 10, 2014

Registration and Light Breakfast 7:30am - 8:30am
Opening Remarks 8:30am - 8:45am
Chris Lannert, The Lannert Group, ILASLA Chapter President
Terry Ryan, Principal, Jacobs/Ryan Associates
Keynote: "Belief – The Foundation of all Sales Success" 8:45am - 9:45am
CJ McClanahan, President, reachmore
“Ten City Parks that Changed America” 9:45am - 10:45am
Geoffrey Baer, WTTW
Break 10:45am - 11:00am
Breakout Session One 11:00am - 12:00pm
SALES: "Getting to Yes"
Matt Rebro, Senior Director, Business Development, Pepper Construction Company
MARKETING: "Secrets of Social Media"
Mana Ionescu, President, Lightspan Digital
CREATIVITY: "Niche Marketing, What is Your Niche?"
David Verespy, Principal, Get More Design Projects
Lunch 12:00pm - 1:00pm
Breakout Session Two 1:00pm - 2:00pm
SALES: "Top 10 Success Habits Every Small Business Owners Needs to Know"
CJ McClanahan, President, reachmore
MARKETING: "Knowing How to Play the Game
Business Etiquette for the Design Professional"
Georgy Olivieri, Vice President of Business Development, Lamin-Art, Inc.
CREATIVITY: "Igniting and Implementing Ideas that Tell Stories"
Aj Goehle, Senior Designer and Strategist, Luci Creative
Richard Walthers, Senior Strategist, Luci Creative
Break 2:00pm - 2:15pm
Breakout Session Three 2:15pm - 3:15pm
SALES: “Building a Team to Win RFPs”
Terry Guen, Principal, Terry Guen Design Associates, Inc.
Alexia Paul, RLA, LEED AP
MARKETING: "Opening New Markets to Grow Your Business"
Darin Ayres, National Specification Manager, FX Luminaire
Mark Walker, Director, Business Development, Kuert Concrete
Lori May, Sales Specialist, Live Wall
CREATIVITY: "Strategies for Getting Noticed"
Bradford McKee, Editor in Chief, Landscape Architecture Magazine
Mike Nowak, The Mike Nowak Show
Beth Botts, Nature Conservation & Gardening, Chicago Tribune
Tim Schuler, Managing Editor, Green Building & Design
Moderator: Chris Sullivan, principal, C. C. Sullivan
Break 3:15pm - 3:30pm
Closing Keynote 3:30pm - 4:00pm
Stan Skalka, President, Victor Stanley
Reception 4:00pm
Hosted by Forum Studio

2014 Speakers:




GEOFFREY BAER

WTTW Channel 11 Chicago

DARIN AYRES

National Specification Manager, FX Luminaire

BETH BOTTS

Staff Reporter, Chicago Tribune

AJ GOEHLE

Senior Designer + Strategist, Luci Creative

MANA IONESCU

President, Lightspan Digital

CJ McCLANAHAN

President, reachmore

BRADFORD McKEE

Editor-in-Chief, Landscape Architecture Magazine

MIKE NOWAK

The Mike Nowak Show, WCPT Radio

GEORGY OLIVIERI

Vice President of Business Development, Lamin-Art, Inc.

MATT REBRO

Senior Director, Business Development, Pepper Construction

TIM SCHULER

Managing Editor, Green Building & Design

STAN SKALKA

President, Victor Stanley

DAVID VERESPY

Principal, Get More Design Projects

MARK WALKER

Director, Business Development, Kuert Concrete

RICHARD WALTHERS

Senior Strategist, Luci Creative

Land Up is approved for 6.0 LACES credits.