2015 Agenda

Thursday, July 30, 2015

Wendella Lake and River Tour 5:00pm-6:30pm
Land Up Dinner 7:00pm-9:30pm
Catch 35
35 W Upper Wacker Dr
Chicago, IL 60601

Friday, July 31, 2015

Registration and Light Breakfast 7:30am - 8:30am
Opening Remarks 8:30am - 8:45am
Brad McCauley, site design group, ltd., ILASLA Chapter President
Terry Ryan, Principal, Jacobs/Ryan Associates
Keynote 8:45am - 9:45am
CJ McClanahan, President, reachmore
“Trends in Landscape Architecture” Panel Discussion 9:45am - 10:45am
Break 10:45am - 11:00am
Breakout Session One 11:00am - 12:00pm
SALES: "Planning for Success"
CJ McClanahan, President, reachmore
MARKETING: "Email Marketing"
Mana Ionescu, President, Lightspan Digital
CREATIVITY: "Story Mapping Your Company’s/Firm’s Future"
Rich Walthers, LEED AP Senior Strategist, Luci Creative
Kiah Shapiro, Content Developer, Luci Creative
Lunch 12:00pm - 1:00pm
Breakout Session Two 1:00pm - 2:00pm
SALES: "Winning RFPs: Strategy, Substance, and Style"
Craig Atkinson, Director of Career Development, Walsh Construction
MARKETING: "Engaging in Professional Organizations – Your Path to Leadership and Life Balance"
Jackie Loewe, Founding Partner, Sheridan Park Consulting
CREATIVITY: "Content Marketing: Search Optimization and Google Analytics"
Andy Crestodina, Strategic Director, Orbit Media
Break 2:00pm - 2:15pm
Breakout Session Three 2:15pm - 3:15pm
SALES: “How to Craft Your Elevator Pitch”
John Harris, Principal, a5
MARKETING: Media Relations Panel
Chris Sullivan, Principal, C.C. Sullivan + a5
CREATIVITY: TBA
Break 3:15pm - 3:30pm
Closing Keynote 3:30pm - 4:00pm
Reception 4:30pm

2015 Speakers:




CJ McCLANAHAN

President, reachmore

JACKIE LOEWE

Founding Partner, Sheridan Park Consulting

CRAIG ATKINSON

Director of Career Development, Walsh Construction

ANDY CRESTODINA

Strategic Director, Orbit Media

CHRIS SULLIVAN

Principal, C.C. Sullivan + a5

JOHN HARRIS

Principal, a5

Land Up is approved for 6.0 LACES credits.