2015 Agenda

Thursday, July 30, 2015

Wendella Lake Michigan Boat Tour 5:00pm-6:30pm
400 N Michigan
Chicago, IL 60601
Arrive by 4:30pm at Michigan and the river, front of the Wrigley building on the west side of Michigan Avenue and the north side of the river.
Land Up Dinner 7:00pm-9:30pm
Catch 35
35 W Upper Wacker Dr
Chicago, IL 60601

Friday, July 31, 2015

Registration and Light Breakfast 7:30am - 8:30am
Opening Remarks 8:30am - 8:45am
Brad McCauley, site design group, ltd., ILASLA Chapter President
Terry Ryan, Principal, Jacobs/Ryan Associates
Keynote 8:45am - 9:45am
CJ McClanahan, President, reachmore
Future of Landscape Architecture 9:45am - 10:10am
Joe Blalock, Chairperson of the Department of Landscape Architecture, Ball State University
Trends in Community Design: A Discussion on How
Landscape Architects And Architects Create Impact
10:10am - 10:45am
Break 10:45am - 11:00am
Breakout Session One 11:00am - 12:00pm
SALES: "Winning RFPs: Strategy, Substance, and Style"
Craig Atkinson, Director of Career Development, Walsh Construction
MARKETING: "Engaging in Professional Organizations – Your Path to Leadership and Life Balance"
Jackie Loewe, Founding Partner, Sheridan Park Consulting
CREATIVITY: "Story Mapping Your Company’s/Firm’s Future"
Rich Walthers, LEED AP Senior Strategist, Luci Creative
Kiah Shapiro, Content Developer, Luci Creative
Lunch 12:00pm - 1:00pm
Breakout Session Two 1:00pm - 2:00pm
SALES: "Get Different"
CJ McClanahan, President, reachmore
CREATIVITY: "Content Marketing: Search Optimization and Google Analytics"
Andy Crestodina, Strategic Director, Orbit Media
Break 2:00pm - 2:15pm
Breakout Session Three 2:15pm - 3:15pm
SALES: “How to Craft Your Elevator Pitch”
John Harris, Principal, a5
MARKETING: Media Relations Panel
Moderator: Chris Sullivan, Principal, C.C. Sullivan + a5
Edward Keegan, Architect, Writer, Crain's Chicago Business
Robert Cassidy, Executive Editor, Building Design + Construction
Luke Seemann, Managing Editor, Chicago Magazine
BUSINESS: "Business Ethics"
Dr. Peter Boltuc, Professor of Philosophy, University of Illinois Springfield
Break 3:15pm - 3:30pm
Closing Keynote 3:30pm - 4:30pm
"The 606: Creating a Great Public Space and the Implications for Future Development"
Jamie Simone, Program Director, Chicago Urban Parks Program at The Trust for Public Land
Reception 4:30pm
Underwritten by Maglin

Land Up is approved for 6.0 LACES and 6.0 AIA CES credits.

2015 Speakers:




CJ McCLANAHAN

President, reachmore

JAMIE SIMONE

Program Director, Chicago Urban Parks Program at The Trust for Public Land

JACKIE LOEWE

Founding Partner, Sheridan Park Consulting

CRAIG ATKINSON

Director of Career Development, Walsh Construction

ANDY CRESTODINA

Strategic Director, Orbit Media

CHRIS SULLIVAN

Principal, C.C. Sullivan + a5

JOHN HARRIS

Principal, a5